Online credit reports that are quick, easy and free.
FRANK.NET approached us to help with a challenge they were facing with obtaining the right customers – they were struggling to acquire quality leads as well as retain these leads.
Instead of defaulting to an advertising campaign, we wanted to bring something more useful to the customer. We identified online credit reports as an opportunity.
Current South African services are expensive, difficult to understand and designed for actuaries instead of the everyday user. Our solution for this was to build a beautiful, free and useful credit check tool with its own identity – Fido. By providing people with something useful and helpful to use, we would be able to acquire more qualitative leads for FRANK.NET and attempt to sell insurance options from the brand at a more relevant time in the customer journey.
We wanted to create the simplest, fastest and most useful credit check tool yet, and so we started by learning what consumers wanted from a credit check and why. We needed to ensure accuracy and relevance and were faced with a few key decisions.
Firstly we needed to figure out what people wanted to see in a credit report. We worked with the Experian API as well as their team to not only find the correct data, but also understand it. We chose to display only the most relevant data and bunched it into digestible chunks.
Fido has had over 15K sign ups and fetched over 30K credit reports. The Account Manager at Experian – the biggest credit bureau in South Africa – had this to say about it:
This is the best credit check we’ve seen and used to date. Well done!Tracy Koekemoer, Experian Account Manager