Our “create once, publish everywhere” solution to Primedia’s content problem.
In 2013, Primedia Broadcasting approached us with a problem they were facing internally – their online and radio properties had separate content management systems, and so when a journalist, editor or producer was creating or accessing content they were forced to use separate tools. This was a frustrating task when much of this content was the same for many of their online applications. They wanted us to envision a tool that could COPE – a Create Once Publish Everywhere solution.
I want a new radio or content producer, on day one, to be able to benefit from our 30+ years of talk radio experience.Karl Gostner, MD Primedia Broadcasting
Compared to our old CMS, this is rainbows and unicorns.EWN Application Architect